This historical square, also known as Shah square or Imam square is a symbol of Iranian rich culture and history. The square is Located at the center of Isfahan and it is surrounded by historical buildings from Safavid era. The idea behind the construction of the square was the need for a public place for the Shah to speak to his subjects, but as time passed the square became one of the most important places of the city. a busy arena of entertainment and business, exchanged between people from all corners of the world. As Isfahan was a vital stop along the silk road, goods from all the civilized countries of the world, spanning from Portugal in the West, to the middle kingdome in the East, found its ways to the hands of gifted merchants, who knew how to make the best profits out of them.

During the day, much of the square was occupied by the tents and stalls of tradesmen, who paid a weekly rental to the government. There were also entertainers and actors. For the hungry, there were readily available cooked foods or slices of melon, while cups of water were handed out for free by water-carriers paid for by the shop-keepers. At the entrance to the Imperial Bazaar, there were coffee-houses, where people could relax over a cup of fresh coffee and a water-pipe

Naqsh-e Jahan was also a place for national festivals like Nowruz (the ancient Persian new year) and polo tournaments. The Ali-Qapu palace was built so that Shah Abbas could overlook such events from a safe place that befits a king.

Sheikh Bahai the genius Persian architect who designed the square and the masterpieces surrounding it, by the order of Shah Ababs, did such a flawless job that it is still one of the most beautiful and magnificent designs in the whole world.